Search Engine Optimization (SEO) plays a vital role in ranking your content higher in the results. Implementing SEO is not a one-time thing, it requires continuous elevation over the course of set time for better results every time. It involves many strategies and techniques that collectively help your content to rank better in search engines.
We have some tips for you that can help elevate Website SEO and content SEO.
Website SEO: Also refer to on-page SEO. It involves adjusting elements and structure of the website to improve crawlability, indexing and ranking on the search engine.
Content SEO: The longer form of contents are also optimised for better credibility, domain authority and longevity on the search results.
Let’s look at them in detail for your ease and with the help of these techniques, you can elevate SEO easily over time.
Optimising a whole webpage or a website helps them rank higher in relevant searches and index by Google. There are many ways to elevate the SEO of your website. The important elements that need to be optimised for the better results are given below:
The hyperlinked text that appears in the search results and takes the visitor to your content is referred to as title. Writing And Optimizing the title of your website is the first priority. If it has the relevant keyword, only then it will appear in the searches and it is the first thing that the user looks at. It needs to be compelling enough to capture attention when users scan through the search results. Make it accurate, concise and to-the-point.
- Meta Description
In the search results, below the title is the meta description. It serves as the summary of the webpage. It describes what is written in it and shows targeted keywords in bold. A solid meta description needs to be concise, have targeted keywords and describe the services or points in the set limit. It is responsible for bringing in the organic traffic to your website. To improve the Website SEO, pay extra attention in writing a meta description.
- Images with Alt Text
Images and other multimedia are the best way to make your content interesting and enhance the user experience. However, Google cannot read images. Therefore, it requires an alternative text that Google can read and understand what the image shows. It is represented by ‘alt text’ or ‘alt tag’. To elevate the SEO of your website, make sure that every multimedia file that you add on the page has Alt text that in few words describes it. If it has relevant keywords, then that is much better because it will help in the ranking too.
- Internal Links
Internal link the web pages of your website with each other. In this way, when a user sees one webpage they will go to another and then another. This technique helps in increasing dwell time which further makes the website rank higher. Google algorithm favours internal linking because it improves user experience and makes the site easy to navigate. When a user lands on your page, they spend more time visiting many pages and engage more, these stats help in ranking as Google sees your website as valuable.
The URLs are the address of your website that appears below the title in the search results. You need to make them clean, easy to understand, have targeted keywords and look safe to search. If the URL is cluttered with a bunch of numbers and letters then it will look untrusty and the user will likely ignore it. On the other hand, a clear URL with proper name and keywords, easy to read and shows the page contents are more likely to be trusted by the users and increase click rate and traffic.
Now come to the content SEO. the content you publish on your website needs to be optimised too in order to improve the ranking and better user experience. With the help of the following points, you can easily elevate SEO of your content for the long term.
- Relevant Content
Publishing relevant and great written content on the website is important. Whether your website focuses on products or services or a simple informational blog, the content you publish plays a role in ranking. Even if you have a business website, you can make a category of blog and write relevant articles to attract traffic.
The blog content helps greatly in generating traffic but only if it is optimized properly. When writing a blog, you need to first understand what your reader wants to see and know. Write to your audience in order to attract organic traffic. Every blog should target a relevant topic to your main focus or niche.
Targeted keywords are what makes your content show up in search results. The keywords related to your niche or business used in teh blog posts will help the content rank higher and higher. If your content comes on top, then the click rate will go higher. However, when using keywords, avoid keyword stuffing and use keyword variation. Excess use brings a negative impact on the content as in both user experience and algorithm.
- Update Regularly
No one wants to read the old content written years ago. With the passing time, new information is rated more useful than the old. When searching for certain information, google always shows the latest information first then the old one.
Therefore, you need to update content regularly. You can do it after 6 months or a year. It will help you transform your blog into new SEO format and trends, and a chance to add new relevant information.
The main reason for your content to attract traffic that needs such kind of content. In order to get qualified organic visitors, promote your content on social media for wider reach. On google, someone has to look up information to know about something. Whereas on Social media you post about your blog as an invitation to the audience to come to see the content, thus increasing traffic.