Basic Techniques of On-Page SEO
Meta Description: On-Page SEO or on-site SEO is a practice of optimizing each web page to improve search engine ranking and traffic. The results are achieved by applying on-page SEO techniques on content and HTML source.
On-page SEO is one of the most common and fundamental techniques of SEO that is used to optimize the website. If you already have great content to publish then you will need just the on-page SEO techniques to enhance it and use it to rank higher on search engines. By optimizing the website, garners more traffic and improves user experience.
Now if you are new to this method, then luckily here we will guide you on everything related to on-page SEO techniques used commonly nowadays. You can take help from these and improve the content of your website and get great results.
What is On-Page SEO?
On-page SEO or On-site SEO is a practice of optimizing web pages using different techniques and strategies in order to get a higher rank on the search engines and increase the traffic and clicks. You might think it only applies to the written content of the web pages but that is not all. The techniques are applied to content and also HTML source codes of title and meta description.
The keyword placing strategy that is quite common on-page SEO technique plays an important role. With the new algorithm by Google in 2020 that understands the semantically related keywords, you do not have to only depend on the matching keywords of your webpage. You can now use exact words that your content represents.
Why is on-page SEO necessary?
On-page SEO is important in many ways for your website. It is used to make Google understand the content of your page and index and rank the page with associated keywords or search terms. With the help of on-page SEO techniques, the website is able to rank much higher in search results when someone searches about the related term as of your business.
The targeted keywords used in the content and HTML code guide Google to rank your page under certain keywords and improve the user experience. That is not all, the purpose of on-page SEO optimization is to improve user experience, reduce bounce rate and dwell time, speed up page loading speed and click-through-rate.
To sum up, in order to improve the content and ranking of the web, the on-page SEO plays a vital role.
On-page SEO Optimization Techniques
Great results like higher search engine ranking and organic traffic on the website can be achieved by using these simple and effective on-page SEO techniques. All of the on-page SEO techniques in order are mentioned below and we will look at them in a bit detail one by one.
- Optimize title and meta description
- Optimize the main content with targeted keywords
- Heading and content formatting
- SEO images, tags, and multimedia
- URL optimization
- Internal and external links
- Engagement and on-page SEO
Optimize title and meta description
When someone searches something with keywords and get numerous results, they do not click on every link to see the information. They first look at the title and the little description beneath it called the meta description. These two elements are responsible for grabbing the attention and getting a click. It helps them understand what a page holds and if the information they are looking for is here.
The title and meta description written with specific keywords helps the page rank much better in search engines. When writing them to add your main keywords and sub keywords along the lines and try to best describe your webpage in short and descriptive words.
Optimize content with targeted keywords
The first step of achieving the best on-page SEO is to write compelling content with targeted keywords and publish it on the website. Before writing content, do extensive keyword research to find the most searched ones related to your niche. Using them in your content helps it rank better and gets the audience it needs.
Great content can do wonders even with optimization while on the other hand, bad content cannot survive even with the help of optimization. You should write for the user because that will generate clicks and bring the organic traffic to help grow your business.
Good content should have well-researched information presented in a simple manner for the user to grab and understand. It is exclusive for the specific website and has included multimedia elements along with words. You should not just write to get clicks but write to satisfy search intent.
Heading and content formatting
The content formatting is important because it helps the reader read the webpage easily and spot the related information. If the content is badly formatted the reader loses interest. Some tips:
- Use only one H1 tag per page that can be the same as the title or different. It shows in the search engine results so choose related to keywords.
- Don’t use a single word for heading but make it interesting as it helps easy to skim.
- Use headings in proper order such as <h1> , <h2> , <h3>, and then <h4>.
- Bold, highlight or underline the important information.
- Use standard size format and keep the consistency in formatting.
- Write in small paragraphs and do not forget to put space between paragraphs so they are easy to read and understand.
SEO images, tags, and multimedia
A simple all written content on the webpage can be boring for many and can make the reader backtrack and go to another website. The best way to make your content more attractive is by using and optimizing multimedia. How can you practice yourself because it is more than just putting up pictures? Follow these:
- Use original multimedia in order to avoid copyright strike or use as reference from another source.
- Optimize the size, the smaller the better.
- Just an image is not enough, use the ALT tab to put a description on the image that will help google understand what is on the file. Do not just name it image.jpg but use descriptive words for better ranking.
- Use content delivery network service to host your images if you have a lot on a single page. It helps load the page faster.
You might not pay attention to the website URL but it is good to optimize it for better results. Do not make URLs that are hard to understand or contain irrelevant words. Make your own URLs of your page by writing the short and descriptive page name separated by “-” and less than 255 characters. The more easy to understand the more SEO friendly your URL will be.
Internal and External links
Internal or external linking is like building a big web all connected to a single page. When writing content, use the keywords from your previously published content and put a link behind it that connects to your previous content. This process is called internal linking. It directs the user to your other content and gets the relevant information.
External linking is using a link of other domain pages that you do not own in your content. The benefit of this practice is to show your user more and more information in one place and helps Google understand that your page contains more information. External linking makes your content an information hub and brings up your ranking by showing higher results.
Engagement and on-page SEO
Many might think that engagements or comments are not important wor web pages but it is wrong. It is important to bring up the ranking because if Google sees that people interact and engage with the content then it is great content. The new users also read the comments before reading the content to see the public view on it and also increase the time a user spends on the page.
Engage with your comments but moderate before publishing them. Only approve that are related to your topic and filter out the unnecessary ones. By optimizing the comments you grab the attention of new visitors.